"My Butt's in the Pew at the 4th UU"

a bare-assed list of quick & dirty hints I picked at the recent marketing seminar sponsored by the New York Metro District....

1. Flyer for windshields: "I like your bumpersticker, you'd love my fellowship/congregation/church"
2. Auto sunshield with a logo
3. Clothing donation drop boxes sponsored by a UU church
4. adverts in my favorite cab drivers' cabs
5. buy subscription lists from parenting magazines
6. display children's art, made in RE classes in the windows of the fellowsip hall
7. Kid graphics on the roadsign, e.g., colorful nadprints up the side, etc.
8. Book: "Salted with Fire"
9. Flyer inserts for newspapers
10. Web banner ad at http://www.hvan.net
11. contract with building renters to advert for UU in their event publicity
12. what the heck is a doorknob hanger?
13. sneak bookmarks with adverts into library books
14. referral campaigns with prizes awarded
15. Know the objections to attendance and build programs that overcome them
16. Saddleback Church, Los Angeles
17. Look for lifecycle transition points of your target audience and market to those points
18. Parking Attendants....!
19. Membership not allowed for first year
20. five questions (for next posting, promise)
21. Mystery Shopping
22. don't ask newcomers to stand, ask designated newcomer greeters to stand

and, bringing up the rear:

23. Logo for a pair of sweatpants: "My Butt's in the Pew at the 4th UU"

!!!!!