Pop music & reaching people part 2
For a different type of pop-cult experience, go to Granger Community Church's visitors area and choose "Welcome & Experience" from the playlist.
I struggle with this video every time I view it....the music is pop-rock, the faces are sooo white...in some ways very much like a UU congregation, but not in others.
It is obvious to me, reflecting on this video, that reaching the MOST people is not the same as reaching ALL the people, and that Granger has made its choices and plans to live with them. We UUs do the same thing every day, but the intentionality is just not as clear in cases where there is no stated mission.
Perhaps the first thing that the communications director of this church, who has some extremely useful ideas about church marketing published at her blog, would say is "keep the focus on the guest." Her name is Kem Meyer, and Googling her would surely show you, dear readers, her broad influence on this conversation. If you do Google, it may be well not to conflate marketing with mission. Grangerites are much more Bible-y folk than the average UU, so, it's just not the same gallon of cider. The apples they're pressing are off the Jesus tree, but the fruits by which we'd care to be known are more ... cross-pollinated.
We UUs long for diversity, but we do not know how to fulfill our longing. One love.